Originally posted March 30, 2011
The U.S. District Court for the Northern District of Illinois has held that a company’s alleged use of an employee’s Facebook and Twitter pages without her permission to post marketing messages that looked like they were written by the employee may be liable under the Illinois Right to Publicity Act and the Lanham Act for false endorsement.
In this case, the employee, Jill Maremont, worked for an interior design firm in Chicago. As part of her job, Maremont created a work-related blog that was hosted on her employer’s website. She also frequently posted to both her Facebook page and Twitter, which both included her picture and were, according to her, personal accounts.